Chile Billy Sauces

Packaging design | print collateral

Chile Billy is a local food cart restauranteur in Denver, Colorado who has had great success with his Southwest and Mexican-inspired cuisine. One of the highlights of his taco food cart was his delicious home-made sauces and sriracha. He wanted to launch his line of sauces to be sold in retail stores and farmer’s markets so his customers could enjoy the taste they'd grown to love at home. His already existing playful logo depicting an illustrated road-runner gave us the creative license to create a fun, quirky product label. The unique custom die cut and rustic background represents the sauces' authenticity and Southwest culture. The road runner’s head — with primary sauce ingredient in mouth — 'pops through' the label as if he’s come right out of the chile farm.