PACKAGE DESIGN • CREATIVE DIRECTION
Merfs Condiments is a local-to-Denver hot sauce and condiment company that is thriving in Colorado. They produce a whole line of to-die-for hot sauces and a couple specialty mustards. We were happy to start helping them out recently with a colorful packaging overhaul. The company had already developed their whimsical, fantastic basset hound logo that is so unique to the brand. We then further developed their brand look and creative strategy by implementing bold, color coded labels to go along with the sauces vivid colors and help them stand out on the shelves. Other branded collateral elements were created including promotional stickers, retail signs, shelf talkers and a variety of product sales sheets.